Our Journey
Raha Beverages
Raha Beverages Company Limited, formerly Banana Investments Limited, is a proudly home-grown Tanzanian venture that traces its roots back to the early 1990s. What began as a small-scale production of banana wine for home enjoyment soon captured the interest of many, prompting the establishment of a more structured production process. In 1993, we formally registered as Arusha Agricultural Products Enterprises and continued to evolve, becoming Banana Investments Limited in 1996.
In 2019, to better reflect our commitment to the beverage industry, we rebranded as Raha Beverages Company Limited. Today, we are a leading producer of banana alcoholic beverages in Tanzania, known for our dedication to quality, innovation, and the rich heritage of our craft.
The Liquory’s Story
History and tradition of our company
Raha Beverages Company Limited began in the early 1990s as a backyard producer of banana wine, quickly gaining popularity and leading to a more structured production. Formally registered as Arusha Agricultural Products Enterprises in 1993, we evolved into Banana Investments Limited in 1996, emphasizing our focus on quality banana-based products. In 2019, we rebranded to Raha Beverages to reflect our broader mission of crafting beverages that bring joy, as “Raha” means happiness in Swahili.
Our culture blends tradition with innovation, rooted in a passion for quality and sustainable practices. This dedication has established us as a leader in Tanzania’s beverage industry, delivering products that celebrate local flavors and a legacy of growth.
Meet our Team Maker
We urge you to join our family of wine lovers and be the first to get our
new releases and attend special events.
Irene Adolg
HR Assistant
Simon Kileo
Sales MANAGER